How to break stereotypes in various sectors

As stereotypes are fixed ideas or beliefs about a certain group or population, they lead to positive and/or negative evaluations of people according to their age, ethnic origin, religion, political ideology, occupation, socioeconomic level, gender, sexual orientation, etc.

The consequence of this is that people are generalized, without taking into account their complexity, and some are preferred over others in certain areas, which can lead to discrimination against certain sectors of the population.

Objective

With this course, Corewoman seeks to understand what stereotypes are, the types that exist and their possible causes, as well as to identify the most common stereotypes in different sectors, and to have recommendations to break them.

Expected changes

People who are able to understand what stereotypes are, the types that exist, their possible causes and which are the most common in different traditionally masculinized sectors. People who reflect on stereotypes and have strategies to break them.

Corporate Content

1. What are stereotypes?

2. Types of stereotypes

3. Horizontal and vertical segregation

4. Stereotypes in advertising / Stereotypes in masculinized sectors

5. Evidence

6. Importance of breaking stereotypes

7. Importance of inclusive communication

8. How to manage our unconscious biases

9. Tips for breaking stereotypes in the advertising sector / Tips for breaking stereotypes in masculinized sectors

10. Best practices of companies that have been breaking stereotypes in the advertising sector / Best practices of companies that have been breaking stereotypes in masculinized sectors.